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DLC | Poll | November 9, 1994
Third Force: Why Independents Turned Against Democrats -- and How to Win Them Back Post-Election Voter Survey
Editor's Note: The full text of this report is available in Adobe PDF format, only. (Requires Adobe Acrobat Reader.)
Independent voters are a critical new third force in American politics. In the 1994 midterm elections they directed their anger solely at
ruling Democrats who promised change but seemed unable to produce it, White House pollster Stanley B. Greenberg concludes in this
new study of independent voters from the Democratic Leadership Council. Even so, the vote against the Democrats was not a vote of
confidence in the Republican Party or its agenda, and Greenberg says the independents identify strongly with a New Democrat agenda. In
the survey, independent voters reported a strong preference (52 to 34 percent) for a New Democrat who "believes government should
help people equip themselves to solve their own problems" over a Republican who "leaves people alone to solve their own problems." This
report is a companion to the DLC's landmark 1993 study of Perot voters, The Road to Realignment. It includes a post-election analysis
by DLC President Al From and PPI President Will Marshall, as well as a report on independent voters in Macomb County, Michigan by
Tom Mirga, editor of The New Democrat.
Download the full text of this report. (PDF)
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