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DLC | Blueprint Magazine | April 15, 2003
Mayors Spread EITC's Benefits
Teaching the poor how to use America's largest anti-poverty program.

By Rob Lott

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The federal Earned Income Tax Credit (EITC) is America's largest and most successful anti-poverty program. And it continues to expand its reach. That's in no small part because of the concerted efforts of mayors across the country.

Even though a high percentage of eligible taxpayers now claims the EITC, many don't, either because they don't know about it, or because they're put off by the complexity and cost of the filing process. To address those problems, a number of mayors have been conducting public education campaigns. Some also have been providing free tax preparation assistance so that paperwork and filing fees aren't prohibitive deterrents.

One of the first mayors to initiate a drive to expand the EITC's reach was Chicago's Richard Daley. "We're concerned that thousands of eligible Chicagoans failed to apply for an EITC refund because they weren't aware of the program or didn't understand it," said Daley.

Daley directed Chicago's Tax Assistance Center to contract with nonprofit groups to establish 25 sites where residents can receive free assistance from trained volunteers in preparing their tax returns. That's a particularly important service, since fees in many cases can amount to more than 10 percent of a taxpayer's refund. Nationwide, preparation fees and charges for "rapid refunds" cost EITC filers nearly $2 billion per year.

Meanwhile, Daley enlisted the business community in a massive campaign to saturate the city with EITC publicity, according to Myer Blank, executive director of the Tax Assistance Center. That is "really the driving force behind the program's success," Blank said. "We're hoping to hit everyone at least five or six times with our message."

Working with city agencies, Blank has targeted 1,700 buses and trains, 600 churches and synagogues, 240 parks, 80 libraries, and eight colleges. The Chamber of Commerce's 2,500 members have joined the effort. Local businesses display posters in their stores. Utility companies have included more than 5 million notices in monthly bills. Students have brought information home with report cards. The city's non-emergency 311 hotline directs callers to the tax preparation sites closest to their homes and workplaces.

The outreach initiative, now in its fourth year, is paying dividends. Last year, 13,000 Chicago households filed EITC applications worth $17.7 million, a 25 percent improvement over the previous year. Similar growth is expected this year. Blank says those numbers don't even account for people who filed on their own but were made aware of their eligibility by the city's efforts.

The EITC is designed to provide a powerful work incentive for low-wage earners by supplementing their income through a refundable tax credit. It lifts nearly 5 million people per year above the poverty line. For mayors, it is good social policy with an added benefit: It's also good economic policy. Last year, it provided 19 million Americans with $32 billion in refunds. That amounts to a substantial economic stimulus. The Brookings Institution found that the EITC provided $17 billion to the economies of the 100 largest U.S. metropolitan areas in 1998, but a large portion was flowing out to the suburbs. It's no wonder that around that time, Daley and other mayors initiated outreach efforts, so their cities' residents would share the benefits and help stimulate their local economies.

Chicago may have made one of the earliest and most comprehensive pushes to broaden the EITC's benefits, but other cities are following suit. Mayor Graham Richard of Fort Wayne, Ind., a city with a stunningly low 22 percent participation rate in the program, has studied Chicago's success. Richard's staff members met with Blank, and they have since modeled their own program after the Windy City's initiative. They now have multilingual volunteers and financial literacy information provided by coalition partners such as Fort Wayne's National City Bank. Many of those who don't participate in the EITC don't have bank accounts or have trouble getting loans when they need them. Now, when taxpayers go in for preparation assistance, they also find advice about developing assets, repairing personal credit, and establishing Individual Development Accounts.

Meanwhile, national nonprofit organizations have picked up on the trend, developing best practices for cities with fledgling EITC outreach campaigns. The Annie E. Casey Foundation created a toolkit for the 22 cities participating in Making Connections, its neighborhood transformation initiative, and has since made the toolkit available to anyone interested in promoting the EITC.

The National League of Cities (NLC) stresses that local officials can't afford not to have an outreach program. Julie Bosland of the NLC's Institute for Youth, Education, and Families says: "Take how much [money has been] left on the table. With that coming into the economy, then circulating through it, you get a significant economic boost."