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Ideas




The New Economy
Workforce Development

DLC | The New Democrat | March 1, 1998
Playing Cards Face Up
By Erik Gunn

Stocky and plain-spoken, Tom Lesch has been a union man in a union city for more than a quarter century. For much of that time he's watched the role of organized labor in the economy erode. But here in the most unionized corner of one of America's most unionized states, Lesch, director of International Association of Machinists District 10 in Milwaukee, is in the thick of an effort to reverse that decline. He and others are writing a new chapter in labor-management relations that is turning traditional adversaries into allies.

For the last six years, Milwaukee-area unions and companies have joined hands in the Wisconsin Regional Training Partnership (WRTP) to promote company-based training for industrial workers -- veteran employees as well as the next generation graduating from high schools and the welfare rolls. Through WRTP, labor and management are building high-performance workplaces that feature highly trained work forces, team-based organization, and secure, well-paying jobs.

"The workplace environment has changed," says Lesch, who is secretary of WRTP. "The days of just fighting with an employer and saying they're doing the wrong thing are over. Involvement and decisionmaking-- having the knowledge the employers have being shared with employees -- gives people the feeling of ownership."

Startling words from a union leader? Not really, says Lesch. He sees WRTP as a natural extension of a union's mission to represent the best interests of its members. Other Milwaukee unions and employers clearly agree: The partnership has nearly doubled in size in the last three years, to 38 companies and their union counterparts. Another 80 organizations -- companies, unions, or both -- participate less formally. Rhandi Berth, WRTP's full-time executive director, says most of those 80 are companies or unions that "can't bring the other side yet, or they're afraid to sit down together."

The partnership includes both unions that have taken a hard line toward employers and those that have enjoyed more cooperative relations. In a New Economy marked by fierce global competition, WRTP teaches important lessons about the future of labor-management relations.

"If we're going to compete in today's world, there's got to be ongoing training of workers," says Bob Glaser, a regional official with the United Steelworkers union. And "most of the time," he adds, "if there isn't union involvement, there isn't going to be the participation that companies want."

Unions must change, too, he notes, and cajole their members to keep up with the times. "We want to encourage older workers to get training," Glaser says. "We need them to understand that the one job they've always done might not exist a few years from now."

For their part, employers view WRTP as neutral turf where they can exchange information with unions and other companies about gaining an edge in a relentlessly global economy.

"They are good for us as a benchmarking forum, a clearinghouse for other companies engaged in similar initiatives," says Darlene Rindo, manager of training and development at Harley-Davidson Inc.'s Powertrain Operations plant in the Milwaukee suburb of Wauwatosa, which has built a reputation for strong labor-management cooperation and joint decisionmaking. WRTP is helping Harley advance its goal of becoming a "learning organization," with everything from work-place education centers to an alliance with Marquette University in which Harley employees can attend classes at the factory and earn a bachelor's degree.

A Rare Convergence of Interests

Milwaukee is one of the nation's most manufacturing-intensive metropolitan areas, ranking only behind Detroit and San Jose, Calif., says Bill Luker, an economist at the Center on Wisconsin Strategy (COWS), a University of Wisconsin-Madison think tank that promotes reform in labor and industrial relations and in trade unions. With a concentration in metalworking, fabricating, and machining that rivals Silicon Valley for computers, Milwaukee has come a long way from the economic devastation it experienced a decade ago.

"What you've got in Milwaukee is a world-class manufacturing locus," Luker says. And WRTP is "in a very pivotal position. It has spearheaded a movement toward workplace education and training that has resulted in the formation, building, and construction of dozens of on-site workplace learning and education centers."

WRTP grew out of a series of state studies in the early 1990s warning of an impending shortfall of skilled workers. For example, a 1991 commission appointed by Republican Gov. Tommy Thompson surveyed state com- panies about their workers' skills. Half reported their workers couldn't use algebra, one-third said they had trouble with fractions, and one-fourth said they had trouble reading.

Meanwhile, research by COWS director Joel Rogers and his colleague Wolfgang Streeck, both sociologists at the University of Wisconsin-Madison, found that employers were barely investing in the training of hourly workers. When companies did seek better-skilled workers, "they were poaching them from the company down the block," recalled the late Carl Weigell, a Milwaukee industrialist who had chaired the governor's commission and was instrumental in establishing WRTP, in an interview three years ago.

Union leaders, meanwhile, were grappling with two problems: hordes of laid-off members with outdated skills, and employed members who were unprepared for new job responsibilities such as working in teams and using statistics in quality control. "It didn't take very long before we realized that something should happen pro-actively rather than just reacting," recalls Phil Neuenfeldt, a former machinist then running HIRE, a training center for dislocated workers at Milwaukee Area Technical College.

Recognizing a rare convergence of labor and management interests, COWS encouraged the formation of WRTP in 1992 with equal representation of unions and company officials. Weigell, who died in 1997, co-chaired the partnership with the then-president of the Wisconsin AFL-CIO, Jack Reihl. Neuenfeldt was named the group's first executive director. Funded by a combination of gov- ernment and foundation grants, the partnership now has a permanent headquarters in Milwaukee and a staff of five full-time and two part-time employees. Neuenfeldt, who was elected secretary-treasurer of the state AFL-CIO in 1994, now serves as the labor co-chair of the partnership.

Training Veteran Workers

WRTP focuses on three broad issues:

  • Plant modernization, including the introduction of new manufacturing technologies and workplace organization schemes;

  • Worker education and training in basic skills and new modes of work;

  • Future workforce development, which encompasses both school-to-work programs for high school students and programs tied to Wisconsin Works or W-2, the state's work-based replacement for Aid to Families with Dependent Children.

    Training veteran workers is the partnership's oldest franchise. In the late 1980s, a handful of employers, with union assistance, set up work site centers where employees could brush up their skills -- sometimes significantly. A troubling number of hourly workers, many with a decade or more on the job, were arriving at the centers with poor reading and math skills at the very time when new work operations and shop floor reorganizations were stretching their abilities.

    WRTP has helped spread the establishment of such centers. In 1992, Waukesha Engine, a unit of Dresser Industries in the Milwaukee suburb of Waukesha, opened a workplace learning center at the behest of union leaders. The center gave the union and the company "an opportunity to cooperate on something that is really one of those few win-win opportunities," says Dean Smith, the company's director of industrial relations. It gives the employer assurances of adequately trained workers, he notes, and the union and its members assurances of good wages and job security.

    The movement toward workplace education "is a fundamental turning away from the last strongly held vestiges of Taylorism -- the reduction of the manufacturing worker to simply a cog in the wheel," says Luker at COWS. A new kind of manufacturing worker, autonomous and entrepreneurial, is emerging, he adds, one "who understands that learning is a lifelong proposition" and essential to better pay and greater job security. Some companies, with or without union contracts, are even starting to tie pay increases to training that employees get at work.

    Waukesha Engine and its union didn't stop after creating their workplace learning center. Within two years, the two sides were working on a broader partnership in the operation of the plant, building on the trust that the training center project fostered.

    Playing Cards Face Up

    Even companies with strong records of labor-management cooperation have found WRTP useful. In a plant north of Milwaukee, John Deere and members of the Machinists union have been pursuing a joint quality initiative since the day in March 1991 when the plant shut down for a daylong quality seminar. The Deere plant, which makes lawn mowers, garden tractors, and related products, wasn't in a crisis then, says Chuck Evans, its human resources manager. "But we saw that if we did not change and begin to prepare for the '90s and beyond ...we would not be successful 10 years down the road." Steve Kovalaske, president of Machinists Lodge 873 at the Deere plant, says communication is the biggest change. "We actually talk to each other," says Kovalaske, a welder. "We don't yell at each other." Both sides "play their cards face up," Kovalaske adds. "I can deal with that a lot better. I can deal with the tough decisions if we know them up front. I can't deal with them if we're blind-sided by them."

    Working together, the union and Deere have expanded employment at the now 700-employee factory, adding more than 200 union jobs in the last three to four years. More recently, the company, union, WRTP, and two local high schools have begun a trial school-to-work program at the plant. Students now visit regularly to learn about manufacturing and to develop skills ranging from using computers and instruments to working in teams.

    For a company and union that face the retirement of up to 30 percent of the plant's workers in the next five years, says Kovalaske, "we're pretty concerned, are we going to find the people we need with the skills we need?"

    Welfare to Work

    At Eaton Corp.'s Navy Controls Division in Milwaukee, WRTP and the Milwaukee Jobs Initiative, another COWS-sponsored project, have helped the company start a 14-week training program for mothers making the transition from welfare to work. Graduates are promised a job at Eaton in either assembly, testing, light machining, or custodial work. All but one of the first dozen trainees joined the company in February, and more rounds of training are scheduled for the coming months, says Ed Nicely, the human resources manager at the Eaton operation.

    Through the Eaton project and others like it, says WRTP co-chair Neuenfeldt, "we've already moved more than 50 people from the central city into jobs that pay more than $12 an hour."

    The training partnership pointed Eaton toward resources it otherwise might have overlooked. "They brought us to the table with the right people," says Nicely. "They've also helped keep us on track."

    According to Nicely and others, the dual involvement of management and labor groups is the linchpin of WRTP's success. "You need both parties there to make things happen," he says. Companies bring their training needs to the table, while unions bring both an understanding of what it takes to motivate the membership and a vehicle through which employees can participate in setting up the program.

    That buy-in is crucial to the success of a training program, agrees Smith of Waukesha Engine. "Our skills enhancement center is really managed by the employees, the union, and Waukesha County Technical College. Management's input is primarily to manage the budget." Putting the union virtually in charge enhances employees' trust in the training program, as does having specially trained hourly workers as peer advisers to the training center, Smith says.

    Johnson Controls: A "Black Eye"

    Not every WRTP-related project has a happy ending, however. Only a few years ago, Johnson Controls' valve-manufacturing plant on Milwaukee's north side was a widely touted success story. With a workplace learning center and a conversion to team-based operations, the plant boosted productivity and actually brought work back from Mexico. In late 1996, however, the company announced it would shut the plant and move all the work to Mexico -- a move that embitters Machinists official Lesch, whose union represented the plant's workers. "Johnson Controls used to be a place where they fought tooth and nail," he says. "They turned that totally around to working with the employer." The plant closing "is the biggest black eye to the efforts that were put in, not only at that company, but by many companies and labor unions" trying to work together.

    Even when cooperative programs succeed, they aren't always harmonious, add Evans and Kovalaske of John Deere -- nor should they be. "Do we have our arguments? You're goddamn right," Kovalaske says. "But if you scream and holler and shout at the next guy, does that solve your problem? No."

    "It's like a marriage," Evans says. "Couples have fights and you don't get divorced because you have fights....There's no partnership in existence today in the world where there's not differences of opinion."

    Meanwhile, WRTP's efforts to help companies and unions find their way around differences has caught the attention of some non-union companies. Custom Products, a Milwaukee-area non-union manufacturer, recently met with WRTP representatives to learn more about creating networks of peer advisers to encourage employees to use the company's workplace training centers. David Schuckert, corporate quality training manager at Custom Products, says the discussion was enlightening and jibes with the company's own commitment to training -- which is so deep that it pays workers for the jobs they're qualified by training to do whether they're actually doing them or not.

    WRTP's future agenda includes a survey -- an update of one conducted three years ago -- to determine what companies need in the way of skills training and work-force readiness. In addition, Neuenfeldt says, it also wants to help revive moribund manufacturing apprenticeships, abandoned more than a decade ago when companies were laying off too many people to even consider training entry-level workers. Yet another goal is to establish a more readily available resource, networking, and technical-support center for area manufacturers.

    In the end, Neuenfeldt says, WRTP's method represents the high road on a split path for employers -- and that's why unions support it so strongly. "There are options that corporations make about being productive," he says. "One is to pursue some sort of high-performance path. The other is to move jobs out. While nobody can take a cookie cutter approach and have a utopia, there are a lot of ways people can learn from one another."

    Erik Gunn is a Milwaukee-based freelance writer who specializes in business and labor issues.