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Work, Family & Community
Strengthening Families

DLC | Blueprint Magazine | July 12, 2001
The Marriage Gap
By Anna Greenberg

Table of Contents

The 2000 election threw into stark relief one of the key differences between Republican and Democratic voters: the marriage gap. As we have seen in previous elections, a yawning partisan divide persists between married and unmarried voters -- and it grew throughout the 1990s. Increasingly, married voters are Republican voters. In 2000, only 44 percent of married voters supported Vice President Al Gore, compared with 57 percent of unmarried voters. Similarly, in the 1998 congressional election, 44 percent of married voters supported Democrats, compared with 60 percent of un-married voters. Since 65 percent of the electorate is married, these numbers obviously spell trouble for Democratic candidates.

The marriage gap is driven, at least in part, by differences between these voters on a range of issues that are popularly known as "family values," in other words, concerns about "morals" in our families, society, and the political arena. In the 2000 election, for instance, married people were more likely than unmarried people to cite "values" as a reason they voted for Gov. George Bush (e.g., restoring honor and dignity to the White House, opposition to abortion, and his position on family values) and against Gore (e.g., Gore's stances on abortion and gay marriage).

This deep divide between voters along matrimonial lines -- marrieds favoring Republicans, unmarrieds favoring Democrats -- highlights the large role values play in national politics, especially last year. In a period of economic prosperity, issues that normally dominate electoral politics receded, and the election was fought on the cultural terrain of morality and values -- from guns to gays, to character and leadership, and, more broadly, to the moral state of the nation. According to Los Angeles Times exit polls, moral and ethical issues were most important to voters.

Unfortunately, this is a fight that the Democrats will continue to lose if the values landscape maintains its current contours. The Democratic disadvantage on "family values" issues in American politics is nothing new, though it may have intensified in the wake of the impeachment scandals and the political opening afforded by the relative peace and prosperity of the last eight years. The family values debate is part of an ongoing political conversation that started in the 1960s when groups challenged authority, questioned traditional women's roles, and pushed for expanded sexual freedoms. Over the course of the 1970s, the parties polarized over social and moral issues, with the Republican Party becoming identified with groups such as the Christian Right and socially conservative positions on abortion, feminism, and the Equal Rights Amendment. The Democratic Party, meantime, became associated with socially liberal views about sexuality and women's rights, along with tolerance of diversity and openness to difference. At the same time, however, the party was connected in the public mind with such socially "libertine" developments as sexual promiscuity, drug experimentation, and contempt for authority in general.

In the course of this divergence, the Republicans have offered the public a compelling narrative about the decline of moral values and its relationship to a host of social ills such as juvenile crime rates, welfare dependency, teenage pregnancy, and civic malaise. While the real story is more complicated than their account, it has been difficult for Democrats to respond to it without jettisoning important commitments to choice, privacy, and tolerance.

In fact, in the mid-1990s President Bill Clinton and Democrats made serious headway on issues of personal responsibility, a shift rooted in initiatives such as welfare reform, v-chip technology, and school uniforms. But the impeachment scandal undermined that progress, and currently Americans clearly identify Republicans as the arbiters of moral values. In January 2001, for example, the Pew Research Center found that 49 percent of Americans trusted the Republicans to improve moral values whereas only 26 percent trusted the Democrats to do so. In a recent Democracy Corps survey, 57 percent of voters associated the Republicans with "personal responsibility" compared with 25 percent who associated the term with the Democrats. In the same survey, the Republicans had a 20-point advantage on "commitment to family" and a 15-point advantage on "shares your values."

It would be easy for Democrats to dismiss this Republican "morality" advantage as an artifact of the influence of fringe religious voters. But it is evident in a broad swath of voters. And a large portion of these voters are married. But does this mean that married Americans are hijacked by the Christian Right? Hardly. A more likely story is that when people get married and have children, their new experiences alter their political concerns. First, parents often return to the religious fold after dropping off from worship when they left their childhood home for work or college. Second, people with children have concerns that did not occur to them when they were childless. Parents worry about their kids' exposure to sex and violence on television, in music, and on the Internet. They worry about school safety and the impact of peer pressure on taking drugs or committing violence.

By contrast, single adults, especially men, simply do not think about these issues as much as married people. According to an iVillage.com/Knowledge Networks survey conducted in March 2000, only 16 percent of single men thought that sex and violence on television were a very serious problem, compared with 47 percent of married men. By comparison, 42 percent of single women and 56 percent of married women thought they were a problem.

These concerns are linked to a belief that what is wrong with our families, and our nation more broadly, is the lack of responsible parenting. In the same iVillage.com survey, more than 50 percent of the public (in an open-ended question) said that the 1999 shootings at Columbine High School in Littleton, Colo., occurred because of lack of parental supervision and discipline (as opposed to the easy availability of guns at gun shows). Respondents said that the biggest challenge facing parents is insufficient time and commitment to teach children respect for rules and responsibility. This finding is confirmed by other national surveys that show that people think the challenges of parenting are as important as their worries about education and health care.

Such data would suggest an opening for a values narrative that emphasizes a return to traditional roles. But, in fact, the Republican message fails to adequately address people's concerns. The salience of moral decline does not mean that there is broad support for retrenching women's rights, denying civil rights to gays, or eliminating abortion rights. Moreover, a Republican definition of family values that blames broken families or secular laxness for our social ills ignores the economic foundations of much of our moral angst. On average, real wages for men without a college education did not grow between 1973-1995 and did not regain their 1973 value despite greater growth over the last five years. Moreover, as an analysis by economics writer Jeffrey Madrick shows, Americans face challenges to maintaining a decent standard of living as costs for services such as education, transportation, health care, and goods such as housing have risen faster than incomes. People are working more hours to keep up, but we have no real support for child care or family leave, some of the biggest issues facing working families. This means people are working longer hours and spending less time at home. Little wonder Americans are feeling stressed about their ability to spend time with their children.

Americans make the connection between moral decline, the challenge of parenting, and the economic squeeze. In a recent St. Louis focus group of men without a college education, one participant explained why he feels the country is on the wrong track:

"I mean you can start anywhere from layoffs and going down to the personal family level. You got too many kids in their teenage years, high school years, doing what they want because there's no structure back home. Because either their parents are working their tails off trying to keep everything paid and the kids in school, so they're not there after school to help out so their kids run rampant, or they are laid off, they're working night jobs and they're not there to watch the children."

Another college-educated man from Oakland County, Mich., put it this way: "I tend to feel that the burden of the tax system in our country is forcing couples to work. And not so much take care of our kids as maybe my parents were able to in the past." From this and other data, it is obvious that people personalize political issues such as the tax cut, making a link between their tax burden and their ability to have the time and resources to support their families. So when people worry about moral decline, their concerns are broader than the narrow family values agenda of the Republican Party. They are responding to their own experiences with the challenges of raising families when they do not have the resources to provide safe homes and safe schools for their children.

There is no reason for progressive Democrats to shy away from addressing these issues -- they are not antithetical to a progressive agenda, and they speak to the core values of the majority of the American public. Democrats should not hesitate to criticize the proliferation of sex and violence in the media. Parents across the political spectrum are concerned and want help in shielding their children from these influences. After all, studies by groups such as the Kaiser Family Foundation find that the majority of television programming contains some sexual content but little discussion of sexual responsibility.

Likewise, Democrats should not shy away from talking about the importance of parenting -- regardless of people's familial arrangements -- and its influence on early childhood development, behavior in school, economic well-being, and children's health. And Democrats, regardless of their own faith or lack of it, should express respect for the religious choices of others and for the role faith-based organizations can play in families and communities. After all, all religious communities, not just religiously conservative groups, have a stake in the quality of our communities.

Finally, Democrats need to connect these priorities with an economic agenda that supports families by offering equal access to education, health care, retirement security, and targeted tax relief. Such a values message is not about exclusion or taking away rights, but about acknowledging a real desire for a society in which families and individuals have a chance for a decent moral and economic life.

Anna Greenberg, former assistant professor at Harvard's John F. Kenedy School of Government, is vice president of Greenberg Quinlan Rosner Research, Inc. in Washington.