Democrats are rightly optimistic
about their prospects
in the midterm
elections of 2006. The
conditions certainly appear
ripe for a political sea-change: The
Bush administration has compiled a
record of failure, both at home and
abroad. The Republican-controlled
Congress has been unable to address
any of the major challenges facing the
nation. And the GOP as a whole has
descended into a downward spiral of
extremism, corruption, incompetence,
and fundamental dishonesty.
Taken together, that political baggage
may be more than enough to outweigh
the Republican Party's built-in
advantages. The GOP has strengthened
its position through partisan
gerrymandering, the sheer number of
red states on the electoral map, and the
ruthless exercise of the powers of
incumbency.
Democrats may succeed in making
major gains in the coming off-year
elections, and thus achieve the
once-distant goals of recapturing
Congress and winning a clear majority
of governorships. But it will still
require a persistent, strategic effort to
build an enduring Democratic
majority for the presidential election
of 2008 and beyond.
The most important thing will be to
improve Democratic performance in
fast-growing areas of the country -- the
places where Americans move in search
of safe streets, backyards, and barbecues
-- and especially in highly competitive
battleground states. Some demographic
trends, such as the rapid
increase in the Hispanic vote, may
eventually work in Democrats' favor.
But short-term geographic growth patterns
will help Republicans unless
Democrats do something to expand
their electoral base -- something more
than just mobilizing the vote in urban
areas, which typically are not growing,
or are actually losing population.
That is the top-line conclusion of
a major new Democratic Leadership
Council study, based on election data
supplied by political demographer
Mark Gersh of the National
Committee for an Effective
Congress. The report finds a strong
correlation nationally and in many
states between Republican voting
performance and growth rates in the
voting-age population. The trend
holds true in large and small counties,
suburbs and exurbs, "fringe"
areas and small towns.

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To put it simply, Republican areas
are growing rapidly, while Democratic
areas are not. Nationwide, the voting
age population in large Republican-leaning
counties (those where President
George W. Bush won more than
55 percent of the vote in 2004) grew
9.8 percent between 2000 and 2004.
But large Democratic-leaning counties
(those where John Kerry won more
than 55 percent of the vote in 2004)
grew by just 2.2 percent. The trend was
virtually identical in the more politically
important battleground states that
have been the focus of attention in the
last two presidential elections. There,
large Republican-leaning counties
grew by 9.5 percent, while large
Democratic-leaning counties grew by
just 1.7 percent.
Heroic effort. There are some important
exceptions to the trend, of
course -- most notably in the battleground
states of Florida and New
Mexico. But in 2004, Republicans
benefited crucially from an expanding
pool of potential voters in their base
areas -- such as Douglas County, Colo.,
south of Denver, and Warren County,
Ohio, outside of Cincinnati. At the
same time, Democrats suffered from a
shrinking or stagnant pool of potential
voters in their base areas -- cities such
as Cleveland and Philadelphia. So, for
the immediate future, demography
will not by itself create a Democratic
majority.
In fact, the evidence from 2004
shows that voting-age population
growth in Republican areas, not voter
mobilization, was the single most
important factor in helping the GOP
boost its vote from four years earlier.
Conversely, Democratic turnout
efforts, especially in large cities, were
very successful, often producing sharp
increases in total votes cast and
Democratic vote margins, despite
reductions in the size of the voting age
population in those cities.
Take Cleveland. The voting-age
population in the county that surrounds
it, Cuyahoga, dropped by
22,000 people between 2000 and
2004. Yet, due to a heroic get-out-the-vote
effort, 105,000 more ballots were
cast there in 2004 than in 2000 -- and
the Democratic margin of victory in
the county grew by 55,000 votes. That
same pattern repeated itself in Denver,
Philadelphia, Milwaukee, and Detroit,
among other cities. Given the trend,
successful Democratic mobilization
efforts may soon reach the point of
diminishing returns if the party fails to
broaden its geographical reach by honing
political messages that can hold
down or eclipse Republican margins in
fast-growing areas.
It's not hard to find examples of
"success stories" in which non-presidential
Democratic candidates have
performed well in Republican-tilting
high-growth areas. Colorado Sen.
Ken Salazar did it in 2004. North
Carolina Gov. Mike Easley did it in
his re-election campaign that year.
And Virginia Gov. Tim Kaine did it
in 2005. The common denominators
were deft voter-targeting strategies
and appealing political messages that
helped the party expand its base in
fast-growing areas.
Taken together, the findings in the
DLC's report shed a great deal of light
on a perennial debate among Democrats
about how to break through the
partisan parity of recent years and
achieve a long-term majority.
One prevailing theory has been that
demographic trends will ultimately
help produce a Democratic majority.
That theory gives great weight to such
factors as the growing Hispanic population,
and it assumes that aversion to
Republican policies will keep minority
voters, unmarried women, and socially
moderate professionals disproportionately
in the Democratic column.
A second theory, favored by many
party activists, has been that the
Democratic Party machine is badly
outmoded at the nuts-and-bolts level
of technological and human infrastructure,
compared with the GOP. That
allegedly explains the 2002 and 2004
election results. It follows that the way
to create a national majority is to invest
heavily in state-of-the-art voter mobilization
capabilities that can maximize
"base" turnout.
And a third theory, supported by
the DLC's new study, is that
Democrats must expand the party's
base by increasing their geographical
and demographic reach, particularly in
fast-growing areas of the country,
through message-based persuasion.
Expansion by persuasion. The trends
documented in the DLC study do not
provide any one-size-fits-all strategy for
Democrats, now or in the future. But
they do strongly suggest that, overall,
Democrats cannot expect demography
alone to turn red areas blue (especially
in the next few elections). Nor can they
simply rely on ever-more-intensive base
mobilization efforts to squeeze sufficient
votes from a limited pool of
potential voters. Careful attention to
demographic challenges and opportunities
is always important, and robust
voter-mobilization capabilities are critical,
especially in close elections. But
expanding the Democratic base by persuasion
must assume a more central
place in any future Democratic strategy.
Expanding the Democratic base
into the places that are growing the
fastest will enable the party to maximize
its gains in elections when the
political tide is already flowing in a
positive direction, as it is
this year. By the same
token, the next time
there is a close contest
like the presidential election
of 2004, expanding
the party's base into
those fast-growing areas could make
the difference between a bitter defeat
and a victory.