After this fall's power-shifting
election, it was fascinating for
me, as a strategist for Joe
Lieberman's victorious Senate campaign,
to watch Democrats struggle to
fit the square political peg of the
Lieberman comeback into the round
electoral hole of the Democratic
takeover. Here you had a pro-war, 18-
year incumbent, rejected by his own
party in the Connecticut primary,
running as an independent with an
ostensibly anti-war, pro-change, deep-blue
electorate -- and winning the
rematch against his primary opponent
by a resounding 10 percentage points.
Judging from the post-mortems
that emerged, most Democrats opted
for rationalizing over reconciling.
They wrote off Lieberman's incongruous
victory over Ned Lamont as a tactical
aberration. The common narrative
is that the Lieberman campaign
was more disciplined and better run,
that the Lamont campaign made a lot
of rookie mistakes, and that the
incumbent ultimately succeeded by
exploiting the experience gap and the
absence of a strong Republican challenger.
This assessment, while technically
accurate as far as it goes, is wholly
incomplete and fundamentally flawed.
It glosses over the real reason the veteran
senator was able to defy the odds and
the oddities of this most unusual race.
Moreover, by missing the larger point,
our party may be missing a critical
opportunity to learn from this bruising,
yet illuminating, experience. If applied
properly, the lessons from this race
could help the Democrats become a
long-term majority party again.
From my perspective, what purportedly
started as a revolution -- the
blog-driven Lamont uprising --
turned out to be a revelation about
the rival forces vying to shape the
party's direction in the post-Clinton,
post-Bush era. This clash, which has
been brewing for the past six years, as
Democrats have been stewing over
two straight presidential losses, is not
ideological so much as tonal and, in
some respects, temperamental. It is,
in essence, a fight over how we fight
politically, a struggle between two
starkly different approaches to campaigning
and governing.
On the one side stands what might
be called the school of polarization.
The Democrats in this camp have
been radicalized by their anger at
President Bush's policies and leadership,
which they tend to view as venal
and illegitimate. They believe that the
Democratic leadership in Washington
has been far too accommodating --
some would say feeble -- in its opposition,
and that the only way to win
electorally and legislatively is to fight
ire with ire.
These polarized Democrats, who
fueled the rise of Lamont's candidacy,
have gone past disagreeing with the
Republicans, to despising them. They
no longer see Republicans as the opposition,
but as the enemy. And they
believe that the end of defeating this
enemy justifies just about any means.
On the other side stands the school
of problem-solving. The Democrats in
this camp are also deeply troubled by
the direction of the country under
Bush and strongly disagree with most
of his policies. But they don't believe
the way to move the country forward
-- or to earn the voters' trust -- is
simply to repackage the hard partisanship
and divisiveness of the Bush years
in blue wrapping.
Instead, these problem-solving
Democrats, who rallied to Lieberman's
side in the general election, subscribe
to the politics of results. They believe
that, in a closely divided and increasingly
independent-minded electorate,
the best strategy for winning elections
is to offer winning ideas. That means
showing the American people that we
not only relate to the challenges they
face, but we have effective plans for
meeting them.
That is ultimately what made
Round Two of the Lieberman-Lamont
face-off so significant -- it provided the
party with a nearly pure real-world test
of these two competing approaches.
Two Democrats, who, outside of Iraq,
were actually pretty close to each other
on most issues, ran in a state that reliably
votes Democratic in national
elections but where independents are
the biggest voting bloc. They, in turn,
were competing against a non-viable
Republican candidate.
Of course, the Lamont partisans and
the bloggers who wanted to purge
Lieberman from the party will dispute
that characterization. But once you cut
through all the hyperbole and misinformation,
it is clear that Lieberman was
being targeted for expulsion not as a
matter of policy, but of purity. He did
not share the polarized Democrats'
hatred and contempt for Bush and the
Republican leadership, and he committed
the unpardonable sin of
actually working with the other side
on occasion.
A perfect example is Social Security.
It did not matter that Lieberman has
consistently opposed Social Security
privatization during the Bush era. He
was branded a sellout by the polarizers,
because, 10 years earlier, he initially
expressed some intellectual openness to
the idea before rejecting it, because he
would not brand Bush as evil incarnate
for proposing privatization, and because
he dared to acknowledge that the
Social Security program was unsustainable
over the long term without serious
reforms.
Smear campaign. Regardless, the
Lamont campaign effectively exploited
this warped perception of
Lieberman as Bush cheerleader and
managed to turn the Democratic primary
into a referendum on Bush, Iraq,
and Lieberman's Democratic credentials.
The Lamont team did so, in large
part, by building on the sustained
smear campaign the leading liberal
blogs had been running against
Lieberman for the previous year. They
repeatedly distorted Lieberman's record
with ruthless discipline and twisted
his statements about the war
beyond all recognition.
Our campaign made things a lot
easier for Lamont by failing to aggressively
counter his team's many distortions
and lies. That explains why, by
the end of the primary campaign,
many Democrats wrongly believed
that Lieberman was pro-privatization
and anti-choice, and even worse, that
he had attacked Democrats who criticized
the war or the president as unpatriotic.
It also helps explain why, with
help from the many Democrats who
simply lodged a protest vote against
the Iraq war, Lamont was able to
squeeze out a narrow 3.5 percentage-point
win in the August primary.
Once the primary was over, the
Lieberman campaign fully expected
Lamont to follow the normal rules of
politics and adapt his strategy and
broaden his message for a general
election audience. After all, Democrats
comprised only 34 percent of the
vote in the general election -- 44 percent
were independents and 21 percent
were Republicans.
Instead, still stuck in their blogospheric
echo chamber, the Lamont
campaign chose to re-run the primary
and speak almost exclusively to
Democrats. We marveled at how their
schedule was still filled with stops at
Democratic town committees and college
campuses -- and how they continued
to cast the race in narrowly partisan
terms.
Particularly telling was a bizarre
television ad Lamont aired in
September called "Turncoat." The ad
attacked Lieberman for choosing to
run as an independent. It was so
bad -- reinforcing just what a negative,
partisan campaign Lamont was running
-- that we actually sent Lamont's
campaign manager a small contribution
to help keep the spot on the air.
Our campaign took a 180-degree
different approach, one that played to
Lieberman's natural strengths and
magnified the weaknesses of Lamont's
polarizing strategy. We spoke to the
entire universe of voters, with a particular
focus on those who were turned
off by the name-calling and game-playing
and the partisan gridlock in
Washington. We clearly connected
Lieberman's extensive record of
accomplishment for the state to his
unique ability to rise above politics
and work with Republicans to solve
people's problems. And perhaps most
important, we made a compelling case
that Lamont's obvious inexperience
and hard partisanship would hurt
Connecticut.
Our signature ad, called "Blackboard,"
was a perfect foil to the relentlessly
negative and overly snarky spots
with which Lamont kept hammering us.
It featured a typical school blackboard
set against a clean white backdrop, with
the words "Democrats" and
"Republicans" written on it and separated
by a line. The narrator asked, "How
do you keep our nation secure? How do
you provide better health care for our
children? How do you save 31,000 jobs
at the New London sub base?"
Lieberman then walked up to the blackboard,
erased the line, and said, "By
reaching across party lines and standing
up for what's right." This ad brilliantly
distilled the essence of Lieberman's
appeal -- and the difference between the
two candidates.
The defining moment of the general
election may have been primary
night itself. That's when Lamont
introduced himself to the rest of the
state by giving a milquetoast reiteration
of his primary stump speech --
and allowed himself to be flanked by
Al Sharpton and Jesse Jackson, two of
the more divisive figures in American
politics. Lieberman, on the other
hand, stunned the political world by
giving a dynamic, forceful non-concession
speech, in which he deftly
framed the race to come and counter-intuitively
seized the mantle of
change agent.
"I expect my opponent will continue
to do in the general election what he
did in the primary. Polarization
instead of problem solving. Insults
instead of ideas. In other words,
more of the same old partisan politics
that have broken our government
in Washington. I will continue
to offer a different path forward. I
got into public service to find solutions,
not to point fingers. To unite,
not divide. To lift people up, not tear
them down. To make my community
and country a better place to
live and work, not a bitter one. ..."
With that speech, and all the statements,
press conferences, and ads that
followed, Lieberman boiled his message
down to three words that broadly
resonated with mainstream voters:
People, not politics.
Lieberman talked in plain terms
about what he had done
for the people of Connecticut
in the past six years
by working across party
lines. Just as important, he
talked about what he could
do for them in the next six years by fixing
Washington and getting past politics
as usual.
In contrast, when Ned Lamont
talked about change, it was almost
always in the context of politics, not
people. He spent most of his time and
money blaming Joe Lieberman for just
about every societal ill short of the
Yankees losing in the playoffs, while
telling voters next to nothing about
how he would solve those problems.
When Lamont's polarizing strategy
failed to sway the independent voters
he needed, his campaign and its blogger boosters went even deeper off the
deep end. They sent out mailers
attacking Lieberman for being
"George Bush's point man on Social
Security privatization" -- one of the
more brazen lies I have ever seen in a
campaign for high office. They
absurdly accused Lieberman of taking
bribes from energy lobbyists in
exchange for his vote on the energy
bill, as well as creating a campaign
slush fund to buy votes. And they
aggressively peddled an Internet ad
morphing Joe Lieberman into Richard
Nixon, accusing him of engaging in
"Nixonian deception" on Iraq.
Blinded by rage. If there was one thing
that the people of Connecticut knew
about Joe Lieberman after 24 years in
statewide office, it was that they could
trust him. But the bizarre tactics of the
people driving the Lamont bus suggest
that they were so blinded by their
rage -- against Bush, the war, and
Lieberman -- that they would have preferred
to run over their opponent
rather than win the race.
In mid-October, right before a run
of three statewide debates, the Lamont
campaign lost its credibility for good.
At an endorsement press conference, a
handful of minor black political
activists accused Lieberman of fabricating
his involvement in the civil
rights movement in the 1960s.
Lamont stood by and did not say a
word to object. Henry Parker, a former
state treasurer, handed out a flyer listing
the scurrilous charges and bearing
the line: "Paid for by Ned Lamont for
Senate."
Lieberman quickly denounced the
attack, recounted his civil rights record
in detail, and demanded an apology. The
Lamont camp, incredibly, denied having
anything to do with the flyer, despite the
fact that it plainly said, "Paid for by Ned
Lamont for Senate." Lamont's team
hated Lieberman so much they literally
couldn't even see straight.
That, in the end, is how Lieberman
was able to become Lazarus, despite the
fact that a clear majority of the
Connecticut electorate opposed the war.
We ran a campaign for all voters and
about all voters. They waged a vendetta
on behalf of the angriest few. We
focused on getting things done, through
experience and bipartisanship. They
focused on getting back at the other
side, through the same divisive and
destructive tactics they condemned
when used against them. We recognized
that the fastest growing "party" in the
state was independent voters who had
rejected both parties, and that two-thirds
of all voters said Iraq was not their
top concern. They saw those voters who
did not share their world view, especially
the Republicans, as illegitimate or
stupid -- or both.
The Election Day exit polls said it
all. They confirmed that Lamont's partisan,
polarizing strategy failed to drive
down Lieberman's Democratic vote.
He won 33 percent of the Democrats,
almost the same percentage he had
gotten in the first major poll nine days
after the primary. The exits also confirmed
that our broad-based, problem-solver
strategy succeeded where it mattered
most -- with unaffiliated voters.
We won by 19 points among independents
-- the exact same margin by
which Democrats won the votes of
independents nationally. Finally, the
polls highlighted the consistency of
our appeal across not just party lines
but also religious lines. We won
among Jews and Catholics, which we
expected, but also among Protestants.
The only religious groups Lieberman
lost were "other" and "none."
More than anything else,
Lieberman's victory showed us the
limits of polarizing politics. After all,
the fastest growing party in America,
not just in Connecticut, is no party.
The only way Democrats are going to
win over those independent thinking
and increasingly anti-partisan voters,
which is essential to winning back the
White House and building a sustainable
majority, is to resist the pressure
of the polarizers in our party to run
more Lamont-style campaigns. What
works, as Joe Lieberman clearly
demonstrated this fall, is the politics
of results.