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DLC | Blueprint Magazine | June 30, 2003
What We're Fighting For
Democrats can energize their base and turn out the faithful, but that alone won't win elections. Reaching out to moderates and independents will.

By Al From and Bruce Reed

Table of Contents

Democrats are fighting again over the direction of their party. But contrary to the conventional wisdom, that's a good thing.

The 2004 presidential nominating process is the first real chance Democrats have had to define their party in a dozen years. The outcome of this struggle will determine whether the Democratic Party's candidate has a chance to defeat Bush and to succeed as president.

For the party and the country, the stakes couldn't be higher. That's why we've urged Democratic presidential candidates to follow President Clinton's successful strategy; seize the vital center, not to veer left.

To some on the left, that advice is "fighting yesterday's wars." We only wish it were the case. Despite the unprecedented social and economic progress the country made under a Democratic president in the 1990s, no Democrat will take back the White House in 2004 unless he works as hard to recapture the trust of ordinary Americans as Bill Clinton did in 1992.

Even die-hard liberals admit that Democrats needed some midcourse corrections in the 1980s to win back moderates who felt the party had lost its way. But they argue that this mission was accomplished, and that now the party can only win by doubling back to energize its liberal base.

We're all for turning out the Democratic faithful, but energizing the liberal base is simply not enough to win a national election. For the past decade, the American electorate has been 30 percent conservative, 20 percent liberal, and 50 percent moderate. There's a reason Clinton was the only Democrat elected and re-elected president in six decades. He inspired Democrats, but also went after the independents and moderate Republicans he needed to win an electoral majority.

Whether we like it or not, the doubts Democrats worked so hard to put to rest in the 1990s -- that we love government and taxes too much, and care about security and values too little -- are back. Twice as many Americans think Republicans, not Democrats, have a clear, positive vision for the country. Three out of four voters trust Republicans more than Democrats to keep the country safe in a dangerous world.

No wonder that this year Gallup has consistently found more Americans identifying themselves as Republicans than Democrats. In a recent Gallup survey of party identification, 31 percent of Americans consider themselves Democrats, 34 percent consider themselves Republicans, and 29 percent consider themselves independents. It will take more than fuzzy math to unite or energize 31 percent into a majority.

We won't overcome those odds by continuing to preach to the converted, only louder. More than ever, Democrats need a compelling agenda that excites not only our core supporters, but also the vast ranks of ordinary Americans with no ties to either party who stand the most to lose from a second Bush administration and the most to gain from a Democratic one.

Some partisans continue to spread the myth that Democrats did poorly in the 2002 midterm elections because the party's message was too centrist to rally the troops. That diagnosis is flat wrong. In states with competitive races, the Democratic base turned out at higher levels than in the last midterm elections -- and that wasn't enough to win. To the extent there was a national Democratic message, it was a conventional liberal, not centrist, one: the familiar formula of playing to the party's perceived strengths by attacking Republicans on Social Security and promising new spending on prescription drugs, instead of working to shore up the party's weaknesses on national security and defense. The unsurprising result: Swing voters swung to the Republicans.

Of course, for some on the left, the real target is Clintonism, the movement to modernize the Democratic Party's agenda and build a new progressive majority in the vital center. Over the past decade, the left opposed many of Clinton's signature initiatives, including NAFTA, the crime bill, welfare reform, and the balanced budget. Some liberals honestly believe that Clinton presided over a decline in the Democratic Party because of his successful pursuit of swing voters, ignoring the fact that he left office more beloved by the party base than any president since FDR.

As Clinton demonstrated, the choice we face is not between principles and pragmatism. We don't have to compromise our beliefs to win back America's trust. On the contrary, we need to live up to the Democratic Party's best traditions: Jackson's belief in equal opportunity for all, special privileges for none; Roosevelt's passion for bold reform; Truman's tough-minded internationalism; Kennedy's ethic of civic obligation; and Clinton's insistence that opportunity and responsibility must go hand in hand.

Fidelity to those traditions offers the best platform for winning over a country that remains skeptical of both parties. A Democrat who is not afraid to use American power in dangerous times, who wants to reform government, not just expand it, and who offers a plan to grow the economy and increase middle-class incomes, not the middle-class tax burden, can beat Bush in 2004. A Democrat who fails to overcome Americans' lingering doubts about security, or who raises new doubts by promising to increase government as dramatically as conservatives hope to shrink it, will not.

Once again, rank and file Democrats understand this far better than the Washington elites who profess to speak for them. Recently, Gallup asked Democrats whether they preferred a candidate who shared their view on almost all the issues, or a candidate who could beat George Bush. Nearly two-thirds of Democrats -- including 69 percent of liberals -- said they would rather have a candidate who can defeat Bush.

Bush's record-shafting the forgotten middle class and helping only the wealthy when he promised to help the poor -- will do more to get our core voters to the polls than overheated rhetoric or overblown promises.

The Bush White House desperately hopes that Democrats will follow the advice of many on the left and make the next election an ideological contest between liberals and conservatives. That's the one battle Republicans know they can win, and never have to answer for the worst economic record since Hoover.

By all means, Democrats should have the courage to tackle big problems and take on entrenched interests. The Bush years have created a long list of unfinished business -- restoring an ethic of responsibility in Washington and in corporate America, asking more Americans to serve, rewarding work instead of wealth and privilege.

The way for Democrats to recapture the high ground and the White House is not to spend big, but to be genuinely bold. We need a president who, unlike Bush, won't give away money the country doesn't have. We need a president who doesn't think a new tone in Washington means putting his party's special interests first. Most of all, we need a president who won't just tell his friends what they want to hear, but will ask more of Americans and give them the chance to do better.

For some, sounding the alarm about the urgent need to expand and deepen Democrats' appeal may seem like yesterday's war. To us, it's the only thing that will keep Democrats from becoming yesterday's party.

Blueprint Keywords: Extra Five Myths

Al From is founder and CEO of the Democratic Leadership Council. Bruce Reed, President Clinton's former domestic policy adviser, is president of the DLC.